What is yBrand?

It’s never easy to talk about yourself to prospective employers. It’s even more difficult to do the ‘hard sell’ when it comes to landing your dream job.

But what if I told you you don’t need to do the ‘hard sell’? What if you just needed to be your authentic self and the rest happened naturally? 

Whether you’ve just finished university or you’re struggling to land your dream job, Brisbane based yBrand can help.

A concept born alongside a passion for all things branded and a desire to get people where they want to go in life – we assist you to look and sound your best – online, on paper and in person.

We offer an end to end spectrum of personal branding services to help you develop your personal brand and broadcast it to the world. Our services are geared towards anyone from school-leavers and graduates, those much more experienced in their chosen field and freelancers or consultants running their own business.

Your personal brand encompasses:

  • Social media presence
  • Your CV
  • Your personal and professional networks
  • The way you present yourself – from the way you dress to your social media profile image
  • Past and present relationships with employers and recruiters
  • The first impressions you leave on others


Rhiannon Luvis – Director

​I started yBrand because I remember that “what now?!” feeling that settled in once I left the safe confines of uni and attempted to get a job in the real world. After spending some time deciding what it was I wanted to do with my life, I quickly realised that wasn’t enough –  I needed a big personal brand to get myself noticed and succeed in my chosen field. That meant aligning my physical self, my online presence and the way I interacted with others.

With a number of years spent recruiting a broad range of roles, I know what recruiters and hiring managers are (and aren’t!) looking for. I believe that everyone, from all levels and walks of life have a right to this knowledge, which is where I come in. Through yBrand, I am dedicated to helping my clients achieve their life and career goals by aligning their personal brand and allowing their true potential to shine.

​I graduated university with a Bachelor of Business with majors in both marketing and human resource management and have been working in both areas ever since. With experience in industries such as mining & resources, consulting services and law, I have branded companies, people and products and believe creating a strong, consistent and unique personal brand is critical to being recognised professionally and standing out in today’s global marketplace.

Even if you are unsure of what your personal brand is, contact me and we can work it out together!